Cruelty-Free Beauty Matters

One of Poéthique's core principles is to use 100% plant-based ingredients. This means not only staying away from any synthetic ingredients, but also eschewing the use of any animal-derived materials.

Our cruelty-free mission means rejecting animal products as well as plant-based products that might be tested on animals. This latter approach is unnecessary, in our opinion, as modern methods of testing ensure that ingredients are safe without needing to resort to animal experimentation. As a mark of our support for cruelty-free beauty, we also support Leaping Bunny, an organization dedicated to stamping out animal cruelty by holding organizations to high standards.  

In their last outreach for the year, Leaping Bunny beauty editors recommend Poéthique's Radiance Boosting Serum as a means to glowing skin. Read more at Leaping Bunny's Save the Best for Last.