Great business ideas often start small and simple, with a vision to make the world a better place. For Poéthique founder, Gayatri Pradhan, that vision was to deliver safe plant-based ingredients that could replicate the sensory experience of high-end skincare products, but without the toxic ingredients still all-too-common in our skincare industry.

As a former marketing executive for global skincare brands, Pradhan knew there were opportunities to create a better product. Not just an opportunity—a dire need to do it. And it helped that she was a trained pharmaceutical chemist who understood that making a natural, green product that was not only effective, but also felt great to use, involved a whole lot more than simply blending together ingredients–there’s an art and a science to the natural stuff as much as the conventional....

You can read the full story over at EcoSalon.com.

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