Poéthique - Green Beauty brand founding story
Poéthique founder, Gayatri Pradhan, has always had two great loves - travel and skincare. Combining the two was only a matter of time.
Her Indian heritage made her receptive to schools of thought like Ayurveda that value natural ingredients to address skin’s issues, as well as the beauty rituals that are handed down over generations, from mother to daughter. Traveling across the world, she realized that every culture has their own powerful beauty secrets, rooted in local ingredients that are effective but safe.
Combining her education in pharmaceutical and cosmetic chemistry with her experience marketing global skincare brands, the MIT graduate was determined to make formulations that were original with ingredients that were completely plant-based. Serendipity struck in the form of Patricia Mirabito, a cosmetic chemist with 20 years of experience who works with the top dermatologists in Argentina. Patricia was intrigued by the idea of creating a luxurious and sensorially gorgeous 100% green beauty products. Together, the twosome scoured various regions for the most effective, unique and safe ingredients that would power the products. They made prototype after prototype, testing them on friends and family. And when those testers begged for more of the sixth round of prototypes, they knew they had something big on their hands.
Poéthique is the culmination of 3+ years of unbounded passion and effort to formulate luxurious 100% plant-based products. Our superbly sensorial and effective products use unique ingredients, sustainably sourced from diverse regions. Through our products, we aim to bring the collective beauty wisdom of women to you and hope you will enjoy using them as much as we have enjoyed making them.