What is the Loo?
The Loo is an experiential pop-up featuring an exclusive mix of personal care products that you are invited to try within the privacy of a bathroom. Brands range from plant-based skin care products (hello Poethique!) and charcoal based toothpaste to bidet attachments and peel and stick wallpaper.
Check out this immersive shopping experience in person where you can test items out, buy product or take home a discount code to purchase online.
How do I get there?
The Loo is located inside the pop-up collective store For Now in the Seaport, at 68 Seaport Blvd, Boston, MA 02210. For Now plays host to a rotating selection of emerging brands, that are unique, have a sustainability story and are digitally native. You are invited to meet the brands and truly experience them.
All photos taken by Gail Schechter.