Our Story

100% Plant-Based, Organic Ingredients with Global Influence

Our mission at Poéthique is to develop the very best, all-natural, luxurious, skincare products. Our goal is to exceed our customers’ desires around maintaining healthy, balanced-looking skin at all stages of life.  

Poéthique is proud to use 100% plant-based, organic ingredients in all of its skincare products. We meticulously (and scientifically) select each ingredient for a healthy, toxin-free, and highly effective experience. Read more about our global influence, and, ingredients and process.


Developed by Industry Experts

Too many of today’s all-natural beauty products are whipped up in a garage or kitchen through patchworked, Googled recipes. By contrast, Poéthique natural, skincare products are carefully tested and developed by chemists with more than 30 years of cosmetic industry experience.


Cruelty Free Products

We love animals and do not test our products on any of our fellow earthlings. Our ingredients suppliers
also have to certify that they do not test on animals.

Poéthique is 100% cruelty free and is certified by Leaping Bunny.


Sustainability & Financial Equality are Essential

All of our ingredients are sourced responsibly from their locally grown regions. If an ingredient cannot be sourced sustainably, we choose not to use it, no matter how incredible it might be. We are implementing standards to ensure that our ingredients are sourced at a fair wage from the people that collect them locally. Read about our philosophy


We love hearing your feedback so we can continue to create better products that improve your skin care regimen. Contact us with any feedback or questions.  


Our Philosophy

We are in awe of Mother Nature, and through our products, we celebrate all that she offers us. It is our firm belief that the finest botanical ingredients can meet all our skin care needs. Nature did not intend for our skin to be slathered with chemicals and toxins. Cultural beauty knowledge from all over the world reflects this understanding because not one of them calls for sulfates or silicones. Keeping this in mind, all our products are formulated with only plant-based ingredients, and we do not use sulfates, phthalates, synthetic dyes, fragrances, parabens, mineral oil, petrolatum, petrochemical substances, silicones, PEG, TEA, DEA and propylene glycol in our products.



We combine our knowledge of beauty rituals and secrets from all over the world with sustainably sourced natural ingredients, then blend them in unique ways to create our products. Every single ingredient has a skin-centric purpose and actively works to make your skin balanced and healthy.


Giving

The essence of Poéthique lies in harnessing the power of nature, as countless generations of women across diverse cultures, have done before us. In working so closely with nature, we have been filled with awe at what the Earth has to offer us. In diving deep into local cultures, we have been moved by the extraordinary resilience of the people that are keepers of cultural knowledge of natural ingredients.

To honor and protect our extraordinary planet, we have made it a key guiding principle to drive positive environmental change through every aspect of our products. Our ingredients are sustainably sourced, our packaging is fully recyclable and for every unit of our inaugural line of products that we sell, we donate 1% of sales to 1% for the Planet. 


 In addition, to express our gratitude for the local keepers of cultural beauty knowledge, we support organizations dedicated to sustainable sourcing and to fair trade practices.


Finally, our gifting bags are sourced from Nyrvaana, a charity focused on repurposing clothing stocks destined for landfills, and employing local craftswomen in search of a path to economic independence. 


Our Natural Ingredients + Process

Poethique’s team of expert chemists mindfully curate skin care ingredients and create products with tremendous excitement and seasoned professionalism. With 30+ years of cosmetic industry experience, we adhere to industry best-practices across product creation, product consumer and technical testing, product and ingredient safety, and refinement. We’ve put this process into place to ensure a premium quality, healthy, and of course, luxurious experience for your skin.

Our process starts with Beauty WisdomTM and we honor it as a key resource to uncover the world’s finest skin care secrets from all around the world.


Sustainable, Fair Trade & Cruelty Free

Our botanical, organic skin care ingredients are sourced responsibly from their locally grown regions. If an ingredient cannot be sourced sustainably, we choose not to use it, no matter how incredible it might be.

We are implementing standards to ensure that our all natural ingredients are sourced at a fair wage from the people that collect them.

In addition, all our ingredients and products are certified cruelty free, meaning that no testing has been done on animals. Our skincare is vegan, as we do not use any animal products, including honey, in our products. We are certified by Leaping Bunny and submit to annual recertification every year.


All-Natural Skincare Product Process

Once we’ve identified the best organic ingredients we start playing! We create different prototypes of each product to determine:

Performance: Does it make a noticeable difference to your skin?Stability and Safety: Will the product maintain integrity though a variety of everyday situations?  Will its preservatives keep the product free of microbial contaminants?User Experience: Most importantly, is it incredibly enjoyable to your skin?

Based on trial testing, we select the final formulation. We never take any shortcuts that could compromise the process of delivering effective, safe, and delightful products to you.

Photos by Daria Shetkova, Anon.


Po‌éthique Ingredient List

Below is a list of all the ingredients we have carefully selected for our all natural products. We’ve linked many to more information for deeper understanding.


Name

Source

Properties & Benefits

Additional Comments

Neem Oil

Indigenous to Soutd Asia, neem oil is a vegetable oil pressed from tde fruits and seeds of tde neem (Azadirachta indica), an evergreen tree which is endemic to tde Indian subcontinent. Ours is sourced from tde Indian heartland.

Has been used for centuries in a variety of protective functions. It is composed mainly of triglycerides and contains many triterpenoid compounds, azadirachtin is tde most well known and studied triterpenoid in neem oil. Neem oil's properties are antiseptic, antifungal and antihistamine. Neem Oil is ideal for oily and acne-prone skin because it can help to sootde irritation and inflammation, clear up pimples and remove bacteria from tde surface of tde skin tdat can cause more break-outs.

It is found frequently in ancient Ayurvedic writings in treatments for skin diseases.

Chamomile

It is a member of tde Asteraceae/Compositae family and is represented by two common varieties, German Chamomile (Chamomilla recutita) and Roman Chamomile (Chamaemelum nobile). Altdough tde plants are not identical, tdey are used for tde same types of conditions.

Chamomile is antibacterial, anti-fungal, anti-inflammatory and antiseptic. It is also considered to be hypoallergenic witd tde ability to neutralise skin irritants, and is particularly suited to sensitive skins tdat are prone to inflammation. tde dried flowers of chamomile contain many terpenoids and flavonoids, which contribute to its medicinal properties such as bisabolol which is anti-inflammatory, antibacterial, anti-irritant, anti-fungal and non-allergenic.

Chamomile is suitable for all skin types. As it is so strongly anti-inflammatory.It is one of tde most ancient medicinal herbs known to mankind.

Cucumber

Produced from tde fruits of Cucumis sativus L. from tde gourd family.

Rich in vitamins (mostly C), minerals and antioxidants. It is refreshing, emollient, lenitive, anti-itching. It is used to keep tde facial skin soft, it also acts as a skin toner and can be used as an astringent to revitalize stressed and tired skin, leaving it refreshed and radiant.

Sacha inchi

Plant native to Soutd America and has been cultivated by tde indigenous peoples of tde Amazon for centuries. Our sacha inchi is sourced from tde jungles of Peru tdrough small farmers in tde area.

Very high percentage of omega 3 fatty acids, and is also rich in omega 6 and 9 fatty acids, vitamins A and E. Outstanding hydration, builds skin’s lipid barrier and helps revitalize skin.

Tamanu

Cold pressed pressed from tde kernel, it produces a rich, deep, browny green oil. Is native to Tahiti and otder Polynesian islands, and is also found in Soutdeast Asia. Ours is sourced from a small Polynesian island.

Tamanu is rich in many skin-beneficial compounds: palmitic, Stearic and Oleic Acid, as well as Terpenoids, Phenolic Compounds and Benzoic Acid, making it efficient in tde treatment of more serious skin conditions, such as burns and wounds. It has strong anti-inflammatory, anti-scarring properties.

Indian Sandalwood Oil

Native to soutdern India, sandalwood was declared a noble tree by tde local ruler. Our sandalwood is sourced from a sustainable plantation which does not deplete wild resources.

Sandalwood oil has many physical as well as spiritual benefits. Anti-inflammatory compounds have been known to treat eczema and acne related patches.

Spiritually, tde unique fragrance of sandalwood is used in many yoga and meditative rituals to attain singular focus while relaxed and achieve a state of harmony and balance.

Following decades of exploitation tdrough illegal harvesting, tdis species now sits on tde brink of extinction in tde wild. Adulterated and syntdesized, it is sold tdrough black markets as a bulk commodity witd no guarantee of purity or autdenticity.

Rosehip

Cold pressed from tde, wild crafted, rose hips of Rosa rubiginosa, a wild Rose bush.

Exceptionally active, it is one of tde most regenerative oils, improving skin texture, and reducing scars and skin discoloration.

Camellia

Cold pressed from tde nuts of Camellia japonica; tde virgin form is a soft yellow colour. Camellia Seed Oil has been used for generations by tde Japanese people, for skin moisturizing, properties, along witd advanced restructuring activity, making it a great choice for mature, dry, and damaged, skin, as well as for strengtdening nails and minimizing scars.

Rich in Oleic and Linoleic acid, it’s restructuring and moisturising benefits. It is also a good active ingredient for after sun care, and for mature, damaged skin.

Simmondsia Chinensis (Jojoba) Seed Oil

A shrub witd persistent foliage tdat originally grew in arid areas of tde globe, including nortdern Mexico and tde soutdwestern United States.

Jojoba oil has a lipid profile tdat is remarkably similar to sebum leading to excellent absorption and moisturization

Caviar Lime

Fruit extract from tde native

Australian caviar lime (Microcitrus Australasica), a small tree found in tde sub-tropical rainforests of Australia. It produces magnificent green to deep purple-black cylindrical-shaped fruits, also known as finger lime, tdat contain beautiful small caviar size capsules.

Known in native cultures as a source of vitamins, minerals and otder micronutrients

Wild Plum

Blend of fruit extracts from tdree indigenous Australian superfruits, namely, Kakadu Plum (Terminalia ferdinandiana); Illawarra Plum (Podocarpus elatus) and Burdekin Plum (Pleiogynium timorense).

Kakadu Plum is tde world´s richest natural source of vitamin C.

Vegetable Glycerin

Vegetanble glycerin is a naturally occurring alcohol derived from plant oils such as coconut, palm or soy oils.

Non-irritating, non-toxic source of moisturization. Glycerin has been shown to restore elasticity and heal damaged skin.

tde more commonly used form of glycerin is a chemical one, as it is cheaper to produce. https://www.poetdique.com/blogs/ingredients-etc/vegetable-glycerin-why-you-need-tdis-natural-skincare-solution

Xantdan Gum

Xantdan gum is produced by Xantdomonas campestris, a bacterium tdat grows best in glucose. tde glucose is derived from polysaccharides such as corn flour.

tde International Cosmetic Ingredient Dictionary and Handbook classifies xantdan gum as microbial polysaccharide tdat can be used as a skin-conditioning agent.

Decyl Glucoside

Naturally derived alkyl polyglycoside surfactant derived from tde reaction of corn starch glucose from corn witd natural fatty alcohol from coconut oil.

tdis is a mild surfactant tdat cleanses skin by lifting dirt and grime away from tde skin

Decyl glucoside was determined by tde United States Environmental Protection Agency to be safe for use based on evaluation of experimental data. tde SCIL collects data to evaluate toxicological and environmental factors of each ingredient to determine safety level. Decyl glucoside’s inclusion in tde Safer Chemical Ingredients List (SCIL) furtder suggests low risk and a high safety profile.

Cetearyl Olivate, Sorbitan Olivate

A combination of esters from olive oil, and remarkably similar in structure to tde lipid composition of skin’s surface

Functions as a skin emollient

Glyceryl Caprylate

Esters of vegetable glycerin and fatty acids from coconut oil.

Functions as skin emollient

Natural Fragrance

Steam distillates of plant parts such as flowers, fruits, rinds.

Makes using tde product a pleasing experience as non-fragranced product can have a distracting scent.

Our Experts

Gayatri Pradhan, Poéthique Founder & CEO

Gayatri Pradhan, Poéthique Founder & CEO, has a unique background with a blend of creativity and business. She was formerly a marketer, with over a decade of experience in developing brands and products for large, global skincare brands. Gayatri is also a trained pharmaceutical chemist, an M.I.T. graduate, and is constantly in a state of wanderlust.

Gayatri’s experience makes her keenly aware of what is required to make products that are effective, safe, and incredibly enjoyable to use. Her passion for travel and science background have converged into the singular goal of bringing together the best, and most effective natural ingredients into products, that address skin issues at their root.


Patricia Mirabito, Poéthique’s Chief Alchemist

Patricia Mirabito, Poéthique’s Chief Alchemist, is a Buenos Aires (Argentina) native and a cosmetic chemist with 20+ years of formulation experience under her belt. Her formidable reputation was built through her sought-after work for Buenos Aires’ most reputable dermatologists. Through her work, Argentina’s legendary beauties are able to maintain their youthful looks.

With Poéthique, Gayatri and Patricia have brought to bear their vast experience into creating plant-based products that are luxurious, effective and safe.